Smart Retail Solutions
Bring your digital experience into the store.
Give customers an easy way to access AI advisors, product information, reviews and other digital experiences right where they are shopping.
Putting a link in the store is easy.
Getting customers to engage with it is the opportunity.
Functionality is only the first test.
An NFC sticker can tell us whether the technology works. A retail pilot should tell us whether people use it.
A successful pilot tests the placement, physical format, message and customer moment, not just the technology.
Does presentation affect participation?
Test it.
Paper signage + NFC + QR
A low-cost way to confirm the technology works and begin testing placement.
Functional Test: Does the tap work?
Mirror acrylic or custom display + NFC + QR + customer message
A purpose-designed piece that feels like part of the store and gives customers a clear reason to engage.
Engagement Test: Do customers notice, understand and want to use it?
What should we test?
Placement
Where does digital help make the most sense in the store?
Physical Experience
What gets noticed and feels like part of the store?
Reason to Engage
What does the customer need at that moment?
“Which one is right for me?”
“Ask our AI Beauty Advisor.”
“TAP HERE” explains what to do. The customer benefit gives someone a reason to do it.
Discovery
Do customers find it themselves, or does staff introduce it?
The right moment, in the right place.
Browsing
“Which one is right for me?” → AI Advisor / RecommendationsChoosing
“What’s the difference?” → Product comparison / InformationTalking to Staff
“Want more help?” → Staff tag / AI AdvisorPositive Experience
“Love your experience?” → Review / Loyalty / Next stepThe pilot isn’t just about where we put NFC. It’s about identifying where a digital interaction can make the physical shopping experience better.
Bring it to life in the store.
End Cap / Display
Ask our AI Beauty Advisor.
Countertop
Tap or scan to chat.
Staff Lanyard / Tag
Tap my tag.
Existing Signage
NFC can be placed behind existing printed signage for simple, low-cost testing alongside purpose-designed touchpoints.
Staff can help create the behaviour.
“Have you tried our AI Beauty Advisor? Just tap here.”
Staff-assisted discovery can be tested against passive discovery. This helps inform both physical rollout and staff training.
Learn where engagement starts.
Where the retailer’s analytics support it, separate links can help identify which placements generate the most engagement.
Each placement can use a separate trackable link while leading into the same digital experience.
One physical touchpoint. An experience that can evolve.
The physical NFC + QR touchpoint can remain in place while the digital destination changes over time.
Start with one store. Build the store kit.
Use what we learn to determine the right mix of placements, formats and messaging before larger-scale production and rollout.
What a pilot typically includes
- A small set of purpose-designed NFC + QR touchpoints for key placements
- Separate trackable links per placement where analytics are available
- A review of what worked, what to refine and what to scale
Bring your digital experience to life in-store.
Start with a focused pilot designed around your stores, customers and digital experience.
Tell us your store format, the digital experience you want to connect and approximately how many locations you’re starting with. We’ll suggest a pilot approach and provide clear pricing.
Explore a Retail Pilot